Whole Foods Market Strategy Elements - 1888 Words

The chief elements of strategy being pursued by Whole Foods Market (WFM) began with setting the direction in which the company wanted to focus it s attention and developing the core values upon which they would base their operations. According to the case study from our text, WFM clearly chose to specialize in a particular market: natural and organic foods (Thompson, Jr. et al. 2010, p. C-2). Once they successfully established themselves as a local market, the company focused their resources on growth. They began to open additional stores and within 12 years of it s inception, WFM became a public company (Thompson, Jr. et al. 2010, p. C-6). In doing so, the company displayed their ability to be flexible in their strategy while†¦show more content†¦The importance of our food supply, the health and wellness of our people, and the future of our planet rests in the hands of the people who inhabit the earth. We are the only ones who can make a difference in the sustainabilit y of the world as we know it. In their Core Values statement, Whole Foods stresses a commitment to the â€Å"highest quality natural and organic products available.† While I found some blogs and articles that cited things such as a compromise of the integrity of Whole Foods by stating â€Å"that they have given up the fight opposing mass commercialization of genetically modified crops [GMOs]† (Anna Essie, 2010), but the blog fails to report the source of their information. A few posts responses were added in early 2011, a couple of which disagreed or disproved the allegation. Since that time, no further posts have been added. I found an article on an ABC Exposà © about products sold by WFM labeled as being a product of China (Elephant, February 20, 2010). The article concerned itself with the idea of using local farmers instead of importing foods from China. One accusation was that it wasn t possible to label and guarantee the products as organic or natural. A spokesperson for Whole Foods disputed the accusations with facts about imported goods being inspected and certified to USDA standards for organic and natural foods. WFM certainly doesn t hide the fact that they support the third-world countries they do businessShow MoreRelatedWhole Foods1021 Words   |  5 PagesWhole Foods Market in 2010 Core Values and Strategy Wilmington University Name: Whitney Newman Date 1/13/13 Overview: Provide a brief overview of the company. Include such details as its history, present day situation, and any other pertinent information you think is helpful in understanding the company (points 5) * Whole Foods Market was founded in 1980 working with natural and healthy foods in Austin, Texas; it’s one of the world’s largest of natural and organic foods supermarkets. In 2009Read MoreWhole Foods1021 Words   |  5 PagesWhole Foods Market in 2010 Core Values and Strategy Wilmington University Name: Whitney Newman Date 1/13/13 Overview: Provide a brief overview of the company. Include such details as its history, present day situation, and any other pertinent information you think is helpful in understanding the company (points 5) * Whole Foods Market was founded in 1980 working with natural and healthy foods in Austin, Texas; it’s one of the world’s largest of natural and organic foods supermarkets. InRead MoreWhole Foods Market in 2010: Vision, Core Values, and Strategy1045 Words   |  5 PagesWhole Foods Market in 2010: Vision, Core Values, and Strategy 1. What are the chief elements of the strategy that Whole Foods Market is pursuing? The chief elements of the strategy that Whole Foods Market is pursuing are providing foods labeled natural and organic. 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In order to stay competitive, Oliver’s Market adoptedRead MoreCase 14 Whole Foods1118 Words   |  5 PagesCASE 14 – WHOLE FOODS Whole Foods is a retailer that specializes in organic foods and it has done an excellent job of determining its target market and how to position itself. Instead of going head to head with large food retailers such as Wal-Mart, Whole Foods has found a niche market that works perfectly for itself. This niche market is one that prides itself on being health conscious and environmentally responsible and Whole Foods has done a great job of positioning itself in the same way throughRead MoreEssay on Whole Foods Market in 20101265 Words   |  6 PagesResponse Whole Foods Market in 2010: Vision, Core Values and Strategy Submitted for MGT 622 (Section 90) Strategic Management Dr. Tara Davis By: Michael Bond May 26, 2013 As you read about Whole Foods and their specific strategies what struck you as positives and/or negatives. Are there certain strategic elements that were particularly insightful about what Whole Foods does? Are there any glaring weaknesses that could jeopardize their success? â€Å"Whole Foods Market was foundedRead MoreCase Study Whole Foods1155 Words   |  5 Pageschief elements of the strategy that Whole Foods Market is pursuing? Fresh natural and organic foods and products with no preservatives or artificial ingredients. Promote healthier eating/lifestyle and increasing consumer knowledge/education of food safety, environment and how pesticides affect the land as well as the human body. 2. Is the strategy well matched to recent developments and conditions in the natural and organic foods segment of the food retailing industry? Yes the Whole Foods strategyRead MoreCase Study(Whole Foods)1481 Words   |  6 Pages1.) The Whole Foods strategy seeks to provide products of the best quality to its customers by maintaining high standards that the farmers, organic growers must match. The strategy also involves providing best tasting food and foods that are fresh, wholesome and safe to eat. It also involves promoting organically grown foods to exercise their influence on the people and the industry. Customers are the most important stakeholders responsible for the growth of Whole Foods Market, thus satisfying theirRead MoreWhole Foods Market: Business Overview1347 Words   |  5 PagesWhole Foods Market began in 1970 as a local supermarket. Over the past 31 years, Whole Foods Market has grown from a single store in Austin, Texas, to becoming one of the worldwide leaders in providing consumers with natural and organic foods. They have grown to over 300 stores in both North America and the United Kingdom. (Whole Fo ods Market, Inc., 2011) This report examines the chief elements of the strategy that Whole Foods Market has put into place. Also, it uses past financial data to provideRead MoreWhole Foods : It s Incredible Rise Over The Past 34 Years872 Words   |  4 PagesEXECUTION Whole Foods’ incredible rise over the past 34 years serves as evidence of their considerable ability to create a strategy and successfully execute it. Whole Foods differentiated itself by becoming the first Certified Organic grocer in the United States (1) and has stuck to the strategy of selling consumers organic and natural products. The successful execution of this strategy has allowed them to charge a premium for their products giving them higher net margins than nearly all of their